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Whether it be entertaining web series with advertising connected in, TVCs modified for web, animations, webinars, surveys, demos and live-launches, videos are appearing at a rapid pace. Youtube records that mobile video recording consumption goes up 100% each year. Facebook video tutorial viewership doubled in 7 months to attain 8 billion views per day. A recent Forbes review shows 90% of marketing respondents choose to incorporate training video in their promotions. No wonder, online video recording is poised for a remarkable jump as a marketing tool in 2017.

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WHY IS Videos So Effective?
Susan Weinschenk (publisher and consultant for Amazon, Disney and Walmart) says, video marketing is a must have in any marketing strategy for these simple reasons:
What's the Catch with Online Videos?
The great thing about online content is that the audience will see this content. Whatever be the quantum of content or crazy data factors, your audience will flock around the content as long as it includes superb storytelling. Why? Because videos:

Break the restrictions: Life is becoming hectic. You may spend a considerable amount of time commuting, and digital content makes your idle hours meaningful.
Can't irritate you: There is no such time slot machine game. You are able to play/pause/omit at will. You've the blissful luxury of time. On the contrary, you don't lose out on anything. You are able to always check back again.


Assist you to explore yourself: If you are in the blissful luxury of solitude, seeing the net is a way of self-exploration. You could go as gradual, as detailed so that in-depth as you prefer. You've the energy to choose, unlike other types where the content creators choose for you what things to watch so when. That is why good content will definitely resonate together with you.
Address your individual side: We consume various media in broadly 3 looking at formats:
a) community taking a look at (theatre, exhibition, play)
b) family looking at (largely Television)
c) individual viewing (workstation, laptop, tablets and mobile).

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